North Harbour
Nestled right in the heart of the growth corridor between Brisbane and the Sunshine Coast is North Harbour – a new destination in residential living. This development has been master planned to create a genuine sense of community.
Portfolio supplies ongoing all-round marketing services to promote community to buyers.
Strategy
Branding
Website
Digital Marketing
Signage
Display Centre
Promotional
Print
Copywriting
Photography
Videography
Video Content
'Fresh' Digital Marketing Campaign
North Harbour’s ‘Fresh’ campaign was timed to engage and leverage a highly energised local and interstate property market. At a time when investment confidence and market momentum is at a high, this campaign featured dynamic, fluid gradient elements paired with brand photography and messaging targeted to resonate with various audience segments and showcase North Harbour’s ready-to-build house and land opportunities, award-winning residential community, location and lifestyle benefits.
'Life Is' Digital Marketing Campaign
The ‘Life is’ campaign was a successful brand awareness campaign. Designed to nurture leads and new entrants into the market, we used brand imagery from an on-site photoshoot which we facilitated and directed, with family and lifestyle as key themes, building upon existing recognition of the established brand.
Heritage Park
The Heritage Park is located within North Harbour and represents the key recreational hub for the project. Recently awarded by the UDIA, it is a multifaceted park with an information centre, historical walks, picnic facilities and mountain bike trails.
Campaign Photoshoot
Portfolio undertook an extensive 2 day photoshoot at North Harbour which provided key photographic imagery for target demographics.
North Harbour Marina
North Harbour Marina’s pre-launch campaign required branding combined with a targeted website for community information and government relations. Publicity was coordinated by Portfolio and an engagement plan was initiated.
