LCEQ – Logan City Electrical
Following a process of consultation and strategy development, Portfolio lead ‘Logan City Electrical’ into a vibrant new era as LCEQ, implementing a full rebrand to more clearly communicate LCEQ’s capabilities, reputation and position within the sector as an extensively experienced Tier 1 commercial contractor for large scale projects, and to accomodate the various aspects of LCEQ’s commercial and residential electrical services.
The updated icon incorporates a neon green accent as a nod to the 1980’s heritage of the business, and a bright outlook for the future. It represents a steady ‘power on’ light radiating outward, the key way in which people interact with electricity in our daily lives – from charging devices, transaction approvals, access passes and traffic lights, through to vital medical equipment and complex supporting electrical systems and servers.
Portfolio supplied LCEQ with their new website design and build, print collateral including their capability statement, project case studies and business stationery, as well as uniforms, social media assets and signage.
Strategy
Branding
Website
Signage
Promotional
Print
Copywriting
